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SEO

Are You Taking Advantage of These Free SEO Tools?

With so many Google algorithm updates and changing best practices, it can be difficult to stay ahead of the curve with Search Engine Optimization (SEO). Fortunately, there are a number of free SEO resources available online. Here, we’ve rounded up the top four that you should find useful.

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Manufacturing and Industrial

New 3D Microscope Highlights Importance of Prototyping

SCAPE microscope offers real-time monitoring of neurons, organs, and living cells.

When we discuss advances in the medical device industry, we often focus on the manufacturing methods of a new piece of technology. The conversation frequently shifts to the tooling and machining options needed to make something readily available to a wide range of customers and consumers.

Very seldom, though, do we focus on the importance of prototyping.

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Manufacturing and Industrial

Bringing Back 'Made in America' Manufacturing

With a noticeable uptick in manufacturing jobs, more buyers looking for US-based suppliers, and businesses making “Made in the USA” commitments, it’s safe to say reshoring isn’t just a trend — it’s a complete turnaround in US manufacturing.

You might fall into either of those parameters for changes in the industry, but if not, you’ll soon witness and be a part of the meteoric rise. With industry led organizations such as the Reshoring Initiative at the wheel, the benefits are becoming too large to ignore. 

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Procurement

How to Grow Your Business with Inbound Marketing

Inbound marketing is the latest method for increasing online business exposure. But the more manufacturers we talk to, the more it becomes clear that that the term “inbound marketing” isn’t fully understood by many business owners. Everyone seems to know that this is something they should be doing, but they’re not sure what exactly that “something” is.

What is Inbound Marketing?
The main idea behind inbound marketing is that you’re creating content and web pages that draw people to you, rather than you going after them. Unlike traditional advertising methods that involve contacting anyone who you think could benefit from your products, you’re tailoring your marketing to the people who have already shown an interest in your services.

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Marketing Strategy

Beat the Summer Slowdown by Updating Your Digital Strategy

It’s no secret that summer is typically a low-key business season for many industries. While there are some exceptions, like lawn mower manufacturers and distributors, the overall trend is a summertime slump. But just because many of your employees are at the beach or backyard barbeques, that doesn’t mean your business can’t grow in other ways. In fact, reduced factory activity offers the perfect opportunity to re-invest in other areas that may have fallen to the wayside during peak industrial times.

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Manufacturing and Industrial

5 Reasons to Join Your Local NMTA Chapter

We’ve all read the doom and gloom headlines surrounding the U.S. manufacturing sector. Facing challenges from outsourcing, a lack of skilled labor, and rising material costs, industry has certainly been facing a bumpy road.

The National Tooling and Machining Association’s (NTMA) sole purpose is to help manufacturers overcome these issues by connecting members and sharing resources. Here we’ve outlined 5 benefits of joining your local NTMA chapter.

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SEO

How to Avoid Shady PPC Services

You needed a fast way to drive more leads and opportunities for the sales team. When you looked at Google AdWords (AKA – Pay-Per-Click) it seemed to make sense and fit the budget, so you jumped in with both feet. The leads are coming in and you’re happy!

The PPC machine that you’ve invested in is now very valuable to your business. But what if someone could take it away from you? Many manufacturing companies have found themselves in this scenario. Don’t let it happen to you.

How do you protect yourself and your Pay-Per-Click investment? Find out the answer to this one question:

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Actionable Next Steps for Manufacturers...

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2025.

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