How to Grow Your Business with Inbound Marketing
Inbound marketing is the latest method for increasing online business exposure. But the more manufacturers we talk to, the more it becomes clear that that the term “inbound marketing” isn’t fully understood by many business owners. Everyone seems to know that this is something they should be doing, but they’re not sure what exactly that “something” is.
What is Inbound Marketing?
The main idea behind inbound marketing is that you’re creating content and web pages that draw people to you, rather than you going after them. Unlike traditional advertising methods that involve contacting anyone who you think could benefit from your products, you’re tailoring your marketing to the people who have already shown an interest in your services.
Beat the Summer Slowdown by Updating Your Digital Strategy
It’s no secret that summer is typically a low-key business season for many industries. While there are some exceptions, like lawn mower manufacturers and distributors, the overall trend is a summertime slump. But just because many of your employees are at the beach or backyard barbeques, that doesn’t mean your business can’t grow in other ways. In fact, reduced factory activity offers the perfect opportunity to re-invest in other areas that may have fallen to the wayside during peak industrial times.
Read More »
How to Screw Up Your Email Marketing in 6 Easy Steps
Here we’ve outlined some common mistakes that can easily derail your email marketing campaigns. If you’re looking for ROI from email marketing, don’t follow these steps.
- Sketchy Subject Lines
For anyone who’s ever clicked a news headline only to be redirected to an unrelated website, this one’s for you. Click-bait in a subject line might get attention, but it will also get an exasperated sigh and eye roll. If you’re lucky, the reader will simply delete the email. If not, you’re likely to get marked as spam and unsubscribed to.
7 Ways to Make Your LinkedIn Profile Work for You
You’re not actively looking for a job (hopefully!), so why bother creating a profile on this professional network? It’s a sentiment shared by many people in the industrial space. Ultimately, the goal is to expand your network to boost exposure for your brand. The more connected you are online, the more opportunities you have to promote your company.
Read More »
