How to Screw Up Your Email Marketing in 6 Easy Steps
Here we’ve outlined some common mistakes that can easily derail your email marketing campaigns. If you’re looking for ROI from email marketing, don’t follow these steps.
- Sketchy Subject Lines
For anyone who’s ever clicked a news headline only to be redirected to an unrelated website, this one’s for you. Click-bait in a subject line might get attention, but it will also get an exasperated sigh and eye roll. If you’re lucky, the reader will simply delete the email. If not, you’re likely to get marked as spam and unsubscribed to.
7 Ways to Make Your LinkedIn Profile Work for You
You’re not actively looking for a job (hopefully!), so why bother creating a profile on this professional network? It’s a sentiment shared by many people in the industrial space. Ultimately, the goal is to expand your network to boost exposure for your brand. The more connected you are online, the more opportunities you have to promote your company.
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