How to Grow Your Business with Inbound Marketing
Inbound marketing is the latest method for increasing online business exposure. But the more manufacturers we talk to, the more it becomes clear that that the term “inbound marketing” isn’t fully understood by many business owners. Everyone seems to know that this is something they should be doing, but they’re not sure what exactly that “something” is.
What is Inbound Marketing?
The main idea behind inbound marketing is that you’re creating content and web pages that draw people to you, rather than you going after them. Unlike traditional advertising methods that involve contacting anyone who you think could benefit from your products, you’re tailoring your marketing to the people who have already shown an interest in your services.
